With thousands of new solutions hitting the market every year, cyber product and service providers need every edge possible to differentiate, capture and retain market share. GroCyber helps Cyber companies with improving in some of the most challenging barriers to business growth. Our services for Clients include:
- Sales optimization - Evaluating all aspects of current and desired sales motion including: pipeline, sales cycle, org structure, pitch quality, training, forecasting, comp goals, interviewing and more.
- Go to market readiness - Announcing to the world that your ready to win means it’s critical that all aspects of your business is operating in lock step. GroCyber will review and support your go to market choreography to ensure each action is synchronized to put your best foot forward.
- Marketing support - Leadership for marketing intangibles such as cyber security requires a strong sense of the actual problem your solution(s) address. Grocyber can help with demand gen, event strategy, social media attention, SEO, content thought leadership, campaigns, product marketing, KPIs, and PR.
- Product management & engineering - GroCyber specializes in connecting your solution story with the right packaging, messaging, quality, and user experience. So often, the gaps between ”code complete” and feature requirements create expectation for Customers. We will help fix the alignment through clear and simple storyboarding that allows engineering to build concurrently with marketing, & sales to do their parts to finish a release.
- Capital raise advisory - To cross a growth chasm, clients may seek an injection of capital to realize their potential. GroCyber provides expert support to ensure your capturing the best deal terms, at a fair market value, with the right investing partner.